Mallification

Set-up as a two-year research project, Mallification traces the material and digital developments of the shopping mall.

The project kicked off on 5 October 2017 at Het Nieuwe Instituut in Rotterdam with a panel talk with Mark Pimlott, Natascha Meuser and Gesina Roters.

The evening was coupled with a small exhibition with work from Harun Farocki, Thomas Nolf and Jaap Bakema, that ran from 3 – 15 October 2017.

In January 2018 we published an article about Mallification on Failed Architecture, outlining some of the wider issues behind this project.